GA4 • GTM • Google Ads • Conversion Tracking

Conversion Tracking That Actually Works

Accurate conversion data is the foundation of smart advertising. I audit, repair and implement GA4, Google Tag Manager and Google Ads conversion tracking across WordPress, booking systems, e-commerce and third-party platforms—then test the complete customer journey to verify the right conversion fires at the right time.

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Analytics & Conversion Services

Configured Isn't The Same As Correct

A tag can appear in Google Tag Manager and still produce duplicate conversions, lose attribution, fire before a transaction is complete or never reach Google Ads. I work through the implementation end-to-end rather than assuming a dashboard setting proves the tracking is accurate.

GA4 Audits & Configuration

Audit existing GA4 properties, events and conversions; identify missing, duplicated or unnecessary events; verify measurement behavior; and organize tracking around the actions that actually matter to the business.

Google Tag Manager

GTM container audits, tag and trigger configuration, variables, event tracking, Preview/Debug testing and troubleshooting. I verify what actually fires in the browser rather than relying only on what the container says should happen.

Google Ads Conversion Tracking

Configure and troubleshoot Google Ads conversion actions, primary versus secondary conversions, Conversion Linker behavior and GA4 imports so bidding strategies receive cleaner, more reliable conversion signals.

Booking & Lead Conversion Tracking

Track completed bookings, forms, calls and other lead actions through WordPress and third-party booking systems. The goal is to fire a conversion only after the meaningful action is successfully completed.

Cross-Domain Tracking & Attribution

Diagnose customer journeys that leave the main website for booking, checkout or another platform. I check cross-domain measurement, unwanted referrals, session continuity, GCLID preservation and attribution problems that can hide the real source of a conversion.

Duplicate & Missing Conversions

Find conversions firing twice, events triggered on the wrong page, legacy tags competing with new tags, duplicate GA4/Google Ads implementations and conversion actions that inflate or distort campaign performance.

Consent Mode v2 & CMP Integration

Implement and troubleshoot Google Consent Mode with commercial consent platforms, including default and updated consent states, analytics/ad storage behavior and verification that tags respond correctly to the visitor's consent choices.

WordPress, Elementor & Custom Code

When the tracking problem is inside the website rather than Google's interface, I can work directly with WordPress, Elementor, PHP and JavaScript to correct the implementation instead of stopping at the analytics layer.

End-to-End Verification

Follow The Conversion, Not Just The Tag

I test the complete path—from the visitor's first interaction through the website, form, booking or checkout system and final conversion—to confirm the event reaches the right analytics and advertising platforms without duplicates or lost attribution.

What I Check

GA4 events and key conversion actions
GTM tags, triggers and variables
Google Ads primary and secondary conversions
Conversion Linker and advertising identifiers
Cross-domain measurement and referral exclusions
Booking, form and checkout completion events
Consent Mode defaults and consent updates
Duplicate tags, events and conversion imports

What You Get

A cleaner, understandable tracking structure
Conversions tied to completed customer actions
Reduced duplicate or inflated conversion counts
Better continuity through third-party systems
Verified behavior in GTM Preview and browser testing
Cleaner data for conversion-based bidding
Plain-English explanation of problems found
Implementation support when website code must change

Platforms & Technology

Analytics Meets Development

Conversion tracking often crosses several systems. My development background lets me troubleshoot the website, JavaScript, CMS and integrations as well as the analytics configuration.

GA4Google Tag ManagerGoogle AdsConversion TrackingGTM PreviewConsent Mode v2CMP IntegrationCross-Domain TrackingAttributionConversion LinkerGCLIDWordPressElementorJavaScriptPHPBooking SystemsE-CommerceSearch ConsoleTechnical SEOTag Troubleshooting

Relevant Work

Real GA4, GTM & Consent Troubleshooting

Recent healthcare work involved hands-on auditing and troubleshooting of WordPress analytics implementations—not simply reading reports.

Healthcare / Analytics

Shore Medical Center

WordPress technical work involving GA4, Google Tag Manager, Google Ads conversion tracking, Consent Mode and commercial CMP configuration. I tested tag behavior under denied and granted consent states and verified the implementation through actual tag behavior.

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Healthcare / Analytics

Shore Physicians Group

GA4/GTM implementation and troubleshooting on WordPress, including consent defaults, analytics behavior, tag validation and configuration cleanup. The work required tracing what was actually firing and correcting the implementation where needed.

Visit Shore Physicians Group →

WordPress Development & Repair Technical SEO Booking & Reservations E-Commerce Development Website Maintenance

Need Reliable Conversion Data?

Audit It. Trace It. Verify It.

If Google Ads, GA4 and GTM disagree—or you simply want confidence that your conversions are being measured correctly—I can audit the implementation, identify the weak points and test the complete conversion path.

Discuss Your Tracking Setup